Case Study

Fresh Buyzar

is a grocery delivery startup aiming to provide a seamless and efficient shopping experience. The platform offers an intuitive user-facing app and website for customers to order groceries, along with a delivery partner app to streamline order fulfillment with real-time tracking.

14w
Duration
40+
Screens
11
Technologies
4
Key Results
Scroll

01 / The Challenge

The Problem

To build a scalable and high-performance grocery delivery ecosystem that included a user-facing app/website and a delivery partner app.

1
Challenge 01

Seamless User Experience

Customers needed an easy

2
Challenge 02

Real

Time Order & Delivery Tracking

3
Challenge 03

Optimized Search & Recommendations

Enabling fast product discovery with ElasticSearch.

4
Challenge 04

Efficient Order Fulfillment

Reducing delivery delays with optimized logistics.

5
Challenge 05

Robust Infrastructure & Security

Scalable backend and automated deployment pipelines

02 / Our Approach

The Solution

We built a fully integrated grocery delivery system

User

01

Facing App & Website

Delivery Boy App

02

Real

Search & Product Discovery

03

Implemented ElasticSearch for lightning

Automated Order Management

04

Optimized with Celery & Redis for background task handling.

Secure Payments & Checkout

05

Integrated payment gateway for seamless transactions.

Robust Notifications System

06

Order updates via Amazon SES (emails) & AWS SNS (push notifications).

Scalable Cloud Infrastructure

07

Deployed on AWS, with S3 for static files.

Continuous Deployment & Monitoring

08

CI/CD pipelines with GitHub Actions & error tracking via Sentry.

Content Marketing & SEO

09

WordPress

03 / Technology

Built With

UI/UX Design: Figma

(for wireframing & prototyping)

Frontend: Next.js

(fast SSR & optimized performance)

Blog CMS: WordPress

Backend: Django

(Python)

Database: PostgreSQL

Caching & Background Tasks: Redis + Celery

Search & Filtering: ElasticSearch

Infrastructure: AWS

(EC2, S3, RDS)

Emails: Amazon SES

Push Notifications: AWS SNS

CI/CD & Monitoring: GitHub Actions + Sentry

04 / Impact

The Results

Impact 01

50% faster product searches with ElasticSearch optimization.

Impact 02

20% reduction in order fulfillment time with automated logistics.

Impact 03

Seamless user experience leading to higher customer retention.

Impact 04

Scalability & Performance – The platform handles thousands of orders per day without downtime.

Client Feedback
"Fresh Buyzar has completely transformed the grocery shopping experience. The real-time tracking and smooth checkout process have set a new standard in the market."
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